Fashion Subscription Services: How to Increase Your Subscribers Like a Pro
July 29, 2022
7 min to read
The fashion industry is in a constant state of flux. Certain trends come and go, while others persist, and there are a few signals of a significant shift. Fashion subscription services are on the rise.
And all indications point towards fashion subscription services or as being one of the latter. Why it has suddenly become so popular, and what you can do to increase the number of people signing up for your clothing subscription boxes, are the subjects of this short guide.
Let’s open the “box” and take a peek.
What Is a Fashion Subscription Service?
Is a type of membership service that provides customers with a curated selection of products of their choice and services related to fashion. They offer a range of benefits to their members, including access to exclusive deals, seasonal discounts, styling advice, and access to even clothes and accessories before they go on sale.
Subscription services are luring more and more people in as they offer convenience and cost-effectiveness. The most popular fashion subscription services Julep, Stitch Fix, and Trunk Club— have all been runaway successes.
Many companies have embraced this model as it is one of the most popular ways to provide consistent revenue streams for their businesses. Platforms like Subscriptions Cloud, which enable fashion eCommerce stores to run their subscription service, have emerged as crucial to the success of many online retailers.
Growth in the Fashion Subscription Industry
Fashion subscription companies are also gaining traction among millennials who want to try the latest trends without spending too much money or waiting for them to come back in style again. It wasn’t too long back when the first fashion subscription model rolled out to raised eyebrows. But the innovative idea of offering a handful of clothes or accessories of your choice for a monthly price took off, shutting down all cynics and naysayers. Fashion subscription services have continually been on an upward trajectory since then.
Statistics from the last two years speak for themselves. Fashion subscriptions accounted for almost 30% of all fashion retail sales in the US as per Statista, and Search volume for fashion eCommerce subscription related terms increased by 53% between 2020 and 2022.
What Women Are Looking For In a Fashion Subscription Service
The fashion industry is constantly evolving, and so are the preferences of women. Fashion subscription services allow them to keep up with changing times without breaking their banks. But it’s not the only aspect that is there to it.
Variety of styles
Women want a variety of styles that they can choose from, so they don’t have to worry about not liking one style enough to keep it.
Women cannot always go out and shop for clothes, which is why they rely on fashion subscription boxes to provide them with new looks that they can wear at their convenience.
Women can save money by subscribing to these services, as they receive multiple items in one box that would otherwise be too expensive to buy individually.
In-depth style guides
Women want a service that offers them a wide variety of styles and the ability to find clothes that fit their personal style. Style guides help them figure out what looks best on them, as well as an affordable subscription fee.
Hop on/hop off
Women want the ability to hop on the subscription and hop off any time they want. They want the option to change their subscription plan if they decide they no longer need it.
A reliable service
A reliable fashion subscription service is easy to use and offers them the latest trends and styles. Women need to know for sure that they are going to get the latest trends and styles on time.
Ease of use
Women don’t have time for complicated apps or websites, they just want something simple and easy to use with a clean interface. Fashion subscriptions services make buying clothes easier.
How to Increase Subscribers With Subscription Cloud
Subscriptions Cloud is a subscription box service that provides a wide range of benefits. It helps to provide the customer with an opportunity to buy more products by giving them a subscription.
This service is ideal for businesses that offer subscriptions, such as beauty boxes, health, and wellness boxes, and more. They also provide custom packaging to each customer, so they can personalize their offerings.
It allows businesses to manage their subscription and recurring billing processes more efficiently and in a way that is more cost-effective for the customer.
Here are some benefits of using Subscription Cloud:
- Reduces the cost of managing subscriptions by up to 30%.
- Eliminates the need for manual workarounds in billing and marketing operations, such as manual invoicing, manual credit card processing, or manual email campaigns.
- Makes it easy to offer new services by allowing companies to create new subscriptions with just a few clicks.
- The system provides real-time analytics on subscription performance.
- It has an easy-to-use interface and a clear pricing model.
Subscriptions Cloud helps you scale up your business and increase your subscriber base. This is how.
Offer range of options to your customers
Your customers have the option to subscribe to any of your products on the frequency of their choice. They can do it on a daily, weekly, or monthly basis, as well as twice per week and twice per month, or any other frequency that you decide to make available to them. By offering different options to your customers and clients, you always keep your door open to the majority of them. This will only help rope in more subscribers.
They provide a scalable eCommerce solution that lets you start small and expand your business as needed without the need to switch platforms.
Spoil them with multiple options
People love choices. And Subscriptions Cloud helps you give that to them. Your customers can sign up for a subscription to receive a single box containing a selection of the absolute best products that you have to offer. You can put as many of your products as you want in that box, and you can even personalize it for the customers who have been the most loyal to you.
Customers can modify the frequency of their combo box subscriptions as well as the products included in those subscriptions without having to leave the comfort of your store. They can also modify the frequency of their combo box subscriptions as well as the products included in those subscriptions without having to leave the comfort of your store.
Will help you boost your sales
One of the most important challenges for businesses is to retain their customers. This is one of the reasons why subscription-based models have become so popular. Subscriptions Cloud offers a recurring revenue stream to boost your sales and increase your revenues.
Find a new sales channel
The options for selling products or services are numerous, and it’s difficult to find the right channels for your business. However, thanks to a tool like Subscriptions Cloud, you can easily find another sales channel that is more suitable for your business.
Provides an omnichannel sales model
It uses an omnichannel sales model that can help you increase your sales by enabling you to find new channels to offer your subscriptions. It also helps you get insights into how much each channel generates in revenue.
You can find loyal customers
You will receive accurate insights into their customers’ habits and preferences to improve customer experience — which you can use to accurately target your customers with products they will love. Your customers will keep coming back to you because you’ve captured their attention. Subscriptions Cloud can help you get loyal customers, who in turn, will bring you more customers.
Increase your average order value
You can use Subscriptions Cloud to generate more revenue from their current customer base. By promoting the idea of subscribing for bigger boxes, they can increase the average order value of their customers.
Make use of the full integration with BigCommerce
Subscriptions Cloud is fully integrated with BigCommerce. You can sell each of your fashion products as subscriptions, while retaining the current appearance of your store as well as the process of checking out.
BigCommerce & Subscriptions Cloud
BigCommerce and Subscriptions Cloud are two of the leading eCommerce platforms. They have integrated their services to provide a seamless experience for their users. By partnering up with one of the leading fashion subscription services, Subscriptions Cloud has made it possible for brands and retailers to sell their products in stores as well as online via subscriptions. The integration between these two platforms allows BigCommerce customers to subscribe via the website or app without needing any additional software or apps.
Using these two tools together allows businesses to grow their subscription list by retrieving the data from their website. Businesses and brands can also manage their customer relationships better thanks to automated email campaigns. They further get a unified dashboard and then can manage all their subscriptions from one dashboard, get notified about new subscriptions, and receive customized content based on what they want to see.
This integration is beneficial for both businesses because it saves time and costs. It also provides a better customer experience by providing personalized content that is relevant to the customer’s interests.
How to migrate from another subscription cloud
Subscriptions Cloud is a SaaS platform — it doesn’t host eCommerce stores. If you are hosting your store on any other platform and want to use Subscriptions Cloud, you will first need to move your store to BigCommerce.
Follow this detailed guide on how you can move your store to BigCommerce.
Once your store is live on BigCommerce, all you have to do is sign up for any of the Subscriptions Cloud plans, select your product and create your boxes, and you are all set to go.
Visit subscriptionscloud.com if you want to find out more.
Let’s unlock the potential of your online store
Make the move. Subscriptions Cloud will make all the difference when increasing loyalty among your fashion subscribers with features that ease your eCommerce processes.
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