7 Tips to Help Subscription Retailers Dominate Black Friday and Cyber Monday

Camila Gómez

August 20, 2022

It’s that time of year again when retailers plan their offers, ready to try and get a piece of the holiday shopping pie. With Black Friday, Cyber Monday, and Christmas to prepare for, it’s time for subscription retailers to organize their high-season strategy. 

This can be an excellent opportunity for them to drive traffic and get new subscribers, but it can also be challenging to stand out in a crowded market. Here are seven tips to increase sales for Black Friday subscription box deals.

Tip #1 – Make your online subscription retailer store’s banners stand out

To have a successful Black Friday marketing campaign, you should create an impactful display banner that grabs customers’ attention.

Tip #2 – Set up incentives for abandoned carts

Did you know that some customers deliberately abandon their carts in your store, hoping that you’ll offer them a discount for their purchase? This is a great place to incentivize your subscription deals to get them back. 

Tip #3 – As a subscription retailer, you should get your social media channels ready for your customers

Make sure you have a strong branding presence on all your social media platforms before Black Friday and Cyber Monday, so potential customers can learn more about your company and what you have to offer.

Tip #4 – Get any apps you need for your store set up and tested

Making sales is much easier when you have the right tools for the job. Make sure your website runs smoothly, your checkout process is straightforward, and you have the app integrations you need to collect subscribers and make more sales.

Tip #5 – Offer great deals for subscriber-only customers

A great way to increase that subscriber count is to set aside some amazing deals just for them. After all, you want to have a reason why your subscription service is worth more than a one-time purchase.

Tip #6 – Create landing pages for your subscription products

If you’d like to increase the likelihood of a customer purchasing by up to 50 percent, then you need to create a landing page over a product page. With an optimized sales funnel, free from distractions, customers can focus on the value proposition you offer.

Tip #7 – Remember to share the love with your existing customers

Over half of Black Friday and Cyber Monday sales in 2018 came from brands’ existing customers. So don’t forget to make the most out of your current customer base, as well as incentivize first-time sales.

Why start offering subscriptions for the second semester of 2022?

Offering subscriptions for online stores in the second semester of 2022 could help to boost sales and loyalty among customers while also making it easier for retailers to manage inventory and plan for future seasons. Here are some of the great reasons you should consider offering your customers subscriptions:

Simplifying customers’ life:

Shoppers are creatures of habit. They like knowing what they will get and when they will get it. Subscription boxes take the guesswork out of shopping for them.

Manage your inventory easier 

Subscriptions can make inventory management much easier for retailers because they can predict demand for a particular product and better plan their stock. 

Subscriptions +increase sales and customer loyalty:

Offering a subscription service can be a great way to encourage customers to buy more from you, and regularly. It can also help to build loyalty among your customer base, as they’ll appreciate being able to count on you for their favorite products every semester.

Delivering value segmented by customer need:

For retailers to succeed with subscriptions, they need to focus on providing real value. This could be in the form of personalised products, exclusive discounts, or early access to new product launches. 

How to increase sales throughout the year with subscriptions

Gifting retail product subscriptions can be a great idea for customers, as it’s a convenient way to shop for memorable presents. Instead of going to the store and fighting the crowds, customers can shop online for gift subscriptions. It’s also an incredibly thoughtful gift, because it shows how much we want to help our family and friends keep up with their favorite products.

Make sure your online store is ready to receive more visitors

Ensure that your website is properly optimized for search engines so potential customers can easily find you; this is a great place to start. Next, test if your website is easy to navigate and that the check-out process is smooth and glitch-free. This is where you can offer customers the option to sign up for their favorite products as subscription Black Friday boxes. Subscription retailers will find that by using a customer-friendly app for managing subscriptions, they won’t be left wondering how to reduce churn rate.

fashion subscription services

Make sure your online store is ready to receive more visitors

When it comes to selling products as subscriptions, there is no one-size-fits-all solution. You need a checkout experience tailored to your specific needs to increase subscribers and reduce churn rate.

Most subscription businesses have a high churn rate because their checkout experience is not tailored to their specific needs. This leads to customers signing up for subscriptions, only to cancel them a few weeks or months later.

Subscriptions Cloud offers the ultimate checkout experience for businesses that want to sell products as a recurrent service. Our platform is tailored specifically to increase subscribers and reduce churn rate, so you can focus on what you do best—running your business!

Final thoughts

The holiday shopping season is an excellent opportunity to increase sales and attract new customers. These seven tips will help you make the most of Black Friday and Cyber Monday and ensure that your online store is ready to handle the influx of visitors.

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Contact Subscriptions Cloud today to start your 60-day free trial and see how our subscription management app can help you increase subscribers and reduce churn rate.

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